the job ads decoder for dummies

How to Decode Job Ads for Jobs You Deserve

Your most valuable asset as a Job Hunter is your time, so don’t waste it! Finding the right jobs to apply for can get frustrating. A big part of this is because most job ads are poorly written and can be a nightmare to decode. So, I’ve put together 11 useful tips to decode job ads, so you can secure your job interviews faster for jobs you deserve.

Here is some simple HELP so you can start to figure out what different terms mean in job listings, and you figure out which parts of a job listing are actually important, and which parts don’t really hold much weight.

Tip #1 – Review the job ad from the bottom – up

Most job hunters search for the title, location and the $$$ first and then create a shortlist. Once you have your shortlist, start to review each job ad from the bottom – up. Read the submission instructions and if they fail to clarify how they want you to submit and who to, move on. 75% of all job applications are discarded by ATS software. Your chances get even slimmer if you apply for jobs with companies who fail to provide decent instructions and human interaction. Enough said.

Tip #2 – Don’t sweat the buzzwords, they are just buzzwords

In most job ads, the buzzwords and catchphrases really don’t mean much.  This is because the person actually writing the job ad often doesn’t know much about the job or because the job listing has been taken straight from a template. In that case, try to decipher them as best you can, and then apply.

Tip #3 – Junior vs. senior positions

A lot of job titles won’t include terms like “junior” or “senior”. In that case, they probably fall somewhere in between junior and senior, unless words like “management” or “head” are included in the description.

If a job is listed as a senior position, they likely want someone with at least 3-5 years of experience (and sometimes much more), and probably someone with some management experience. Senior positions are usually in charge of a team.

Junior positions, on the other hand, are entry-level or maybe have a couple years of experience, and often work closely with other team members.

Tip #4 – Watch out for “Fast-paced work environment”

A fast-paced environment isn’t necessarily a bad thing, if that’s how you like to work. Personally, I thrive under deadlines and get more done in less time when I have a lot on my plate. But not everyone is like that, and if you’re not, you should probably avoid applying for jobs with this kind of keyword in the title.  It’s a clear indication of a fairly high stress situation.

Tip #5 – A position with “Growth opportunity”

“Growth opportunity” might indicate a few things, but it often means your responsibilities and tasks will expand over time. It can also mean that there’s some opportunity for advancement. A common thing “growth opportunity” tends to hide is a lower starting salary. That’s not always the case, but it can definitely be an indicator, especially at a start-up business.

Tip #6 – Watch out for terms like “flexible” and “remote”

Flexible jobs are sometimes remote, and remote jobs are often flexible, but the two terms are not entirely interchangeable.

Flexible usually means that you have a high level of control over your hours, and that you may be able to work from home at least some of the time.

Remote means that you can work from home (or elsewhere outside of a central office) most or all of the time.

TIP #7 – The job description terms

A lot of most of the innocuous job description terms can actually be potential red flags. “Detail-oriented” might translate to expecting perfection, or flag a control freak of a boss. “Team player” could mean that you’ll be at the bottom of the totem pole for tasks that no one else wants to do. “Self-starter” usually means that they have no idea what they need you to do and/or that your induction and supervision will be minimal, and you have to figure it out based on vague descriptions of what they think they need.

TIP #8 – Don’t obsess about job titles

Job titles can be one of the most confusing parts of a job listing. Job titles may be created to appeal to the widest number of potential applicants possible. “Web designer” might sound too generic to some applicants, but UI or UX designer makes it sound like a more advanced or exciting job, and so those writing the job listings may opt to use those terms.

The other thing you’ll likely see with job listings, especially in the tech & start-up world, is funky titles like “rockstar”, “hero”, “ninja” and the like. Job titles like “Front-end Rockstar” don’t really tell you what you need to know about the job requirements. You’ll need to read the job requirements with a lot of attention to the detail to figure it out.

Tip #9 Focus on the “key” responsibilities

This is usually the most important section of the job ad listing. Hopefully, this has been written by someone who’s actually familiar with the specific job at the specific company, and not just taken from a template site.

Either way, consider each item on the responsibilities list and honestly consider whether you can meet those responsibilities immediately or in the near future. Really ask yourself if you want to spend your valuable time submitting an application if you can’t answer these key responsibilities with at least a 70%:30% yes to no ratio.  If you’re below that, move on to your next job ad.

Tip #10 – Don’t obsess over their “requirements”

First things first:  job “requirements” aren’t really requirements. Thousands of job ads out there have taken the “requirements” from a template, rather than from the hiring manager’s actual needs. Add to this that all too often the job descriptions are written by people who don’t actually know everything they need to about the job.

So, don’t obsess over the job requirements and stress out about all the ways you don’t match up.  Instead look at the responsibilities of the job, and see if your skills and past experience are in line with them. Then, when you actually apply, highlight your skills and experience, and downplay wherever you don’t meet the “requirements”.

Finally Tip # 11 – What kind of company is right for you?

Companies of virtually every size and type need employees with skills. But, there’s a big difference between working for an established company outside of the industry you know, an established company in your industry, a start-up, or an agency, to name just a few.

Established companies often have more stringent and rigorous hiring standards and procedures than start-ups do. They might also attract more applicants, simply because of name recognition. That means competition will be tough, and they may be looking for any reason not to hire you, rather than reasons to hire you.

Here’s an example to demonstrate some of what I’ve outlined above.


job ad decoding for dummies

here is how to read and decode job ads properly


Contrary to many job seekers’ fears, job ads are more likely to be wish lists than demands.  In addition, it’s often hard to tell what these companies are actually wishing for.

Whilst I always recommend networking and referrals as the best way to find your next job, if you still decide to search and apply the traditional way, fine tune your radar with our decoder and always remember to hunt wisely!


How to get real job leads from LinkedIn and secure jobs

Two months ago I received another one of those all too familiar calls from one of my clients, Brad from Brisbane. He was frustrated and confused by LinkedIn and  he felt he wasn’t getting any job leads or jobs.  He was job hunting and spending a lot of his time on LinkedIn searching for quality job ads and job leads.

We had a good chat, followed by a short LinkedIn training session.

Fast forward 4 weeks later and Brad not only generated plenty of solid job leads, he also secured a new job as Financial Controller for one of Australia’s No. 1 pharmaceutical companies.

Like Brad, most LinkedIn users don’t know how to tap the value of LinkedIn or how to generate real job leads with their profile. So, I thought it might be helpful to offer my assistance.

ulrich schild LinkedIn profile

LinkedIn regularly updates its features, but unfortunately, this constant “updating” tends to confuse the users instead of actually helping, So, dear job hunter, career changer, freelancer or contractor, if you are asking yourself, “How do I get real job leads from my LinkedIn?” then:

Here are five sure things that work:

#1  Make & Keep it Personal!

Receiving LinkedIn invitations from someone you don’t know happens to all of us. And, honestly, no matter how long you have been on LinkedIn it’s still a strange experience.

I personally believe that LinkedIn makes it too easy to send an invitation to connect with anyone with absolutely no context, especially via the incessant feature:  “People You May Know” page.

If you have 500+ connections and they are not doing anything for you, read this:  It’s not who you know, it’s who wants to know you!

When you send a LinkedIn invite, always keep it personal, keep it short and simple and tell them with a personal touch why you want to connect. Give them a good reason to say yes.


Here’s how:

  • Use the person’s name
  • Mention where/how you met (if you’ve met in person) e.g. an event, via a common friend, meeting, a conference, social situation, etc.
  • Offer something of value based on your review of the person’s profile or your personal knowledge of the individual
  • Explain how you can help the person or how he/she could help you
  • Help the person feel good about the connection and don’t just use standard lines such as “I would be honoured to have you join my LinkedIn network.” Instead, pick the reason or points that are most relevant to the situation
  • Include a friendly closing statement and avoid being overly formal


#2  Trim Your Network

What matters most on LinkedIn is the quality of your network, not the quantity. So, trim your network and apply the learning from point one. A smaller number of connections means you engage with connections that are important to you because they want to engage with you. Downsizing your list isn’t hard.

Here is how I regularly trim down my network connections:

Definite Keepers

  • People you feel will be breaking out into another career
  • Friends in your social circles but who have a place in your business circle as well
  • Meaningful connections you made professionally, such as through an industry event
  • The ones you love, like or have a great connection with

Bye Bye

  • People who you can’t recognise by name, face or employer
  • People you feel were mainly around because you were trying to “sell” to them in a former job
  • People you feel were mainly trying to “sell” you and are no longer relevant to your situation
  • Most freelancers, such as photographers, insurance agents and graphic designers to name a few
  • People in your network who have not engaged with you in any shape or form the last 12 months


#3  Give Two – Ask One Back aka Leverage Your Knowledge

Too many status updates or group discussions are actually self-promotion. LinkedIn is a professional network, not just a jobsite.  Of course, we all mingle or network for ulterior business or job hunting reasons, but you have to do it right if you want to get traction. Refrain from the “all about you” approach and instead post about a LinkedIn connection who is doing something of value to other LinkedIn users. Focussing attention on connections in your LinkedIn network offers three instant outcomes:

  1. It shows your network and your followers that you are a resource who has something to give instead of someone blaring for attention.
  2. It gets the attention of your LinkedIn connections.
  3. It puts you on equal footing with that person’s network.

Here’s a recent post from my blog on how to leverage your skills and experience to secure a job: 

best times to post on LinkedIn

An easy social media scheduling app to keep on top of sharing news about your network is to queue up LinkedIn updates in Buffer. I use it regularly when ideas come my way.

#4    Consistently Connect On More Than One Network 

It is 2017, not 2009, and most switched-on professionals who have something to say or do interesting things promote their skills and experience on more than one platform. If you’ve connected on LinkedIn, check if you can also follow him/her on Twitter, Google+, Facebook, Instagram, Github, ….you name it. Work out where people in your tribe mingle, what platforms and social networks they use and then consider connecting.  But, a word of caution – don’t stalk them.

There is more to all of us than our resume. The same goes for your LinkedIn connections. By locating them, listening, and responding, you can often get a better insight into their personalities and interests. I use LinkedIn to observe industry trends and pressures, Facebook for my private social life, and Twitter as a search tool for hot topics.

#5  Track – Follow Back – Foster  

It’s pretty simple. When people respond to your activity in posts or updates, or when they engage with you in conversation in groups, they are interested in you. They have become fans.

Keep track, follow back and foster the relationship to enable great things to happen in due course.

Here is how:

Write a response.  Invite new people to connect, and ask questions about their experiences or challenges or how you can contribute with insight, skill or experience to something that matters to them. See Point 1. This is how you generate genuine networking opportunities and also potential genuine job leads.

You can connect with LinkedIn users all over the world, but what does it all mean? How can you cut through the clutter and generate leads?

The answer is simply. Focus on qualityMake and keep it personal at all times.  Leverage your knowledgeTrack, follow & foster your relationships and focus on genuine human interaction. And, as always, remember to hunt wisely!



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