If you are a recruiter or hiring manager who adheres to strict submission guidelines, then you probably won’t read beyond the headline of this article….
However, if you struggle to attract truly new and resourceful talent, then you probably end up with an ad plastered with catchy key words such as: self starter; creative; resourceful; hungry; gutsy; etc.
Maybe you resort to punch lines like “pursue your passion”, “leverage your network”, “tailor and tidy up your resume”, “do your homework” and “dress for success” — among other things.
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