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Personal Branding – How a Single Sentence Can Get You a Job

When you see one of those cool Smart Cars, what comes to your mind? Most likely the carmakers cool design, but more often the catchy brand proposition: “Keep it Simple – Reduce to the Max.” Mercedes has changed the way we consume cars and made us think differently about cool concept driving. Do what they do – have a brand promise: a personal brand to get the next cool job. Read more